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Good writing, like a good song, has a rhythm that moves people. It can make them laugh, tear up, or, dare I say it, think. I know because I’ve been writing and performing songs for as long as I’ve been creating advertising. Music has even taken me to Europe several times.

 

And while I haven’t yet signed any body parts after a client presentation, the rush of creating something original that connects with people is the same. In fact, as a recovering awards junkie, I now prefer that satisfaction over collecting any more hardware.
 
I should also point out, as traditional media has evolved, my expertise has evolved with it. Of course I’ve written plenty of web content and social media stuff. But I have to say, in a time when crafting a really impactful TV or radio campaign is becoming a lost art, I still have a soft spot for broadcast and the chops to provide it. Need evidence? Well you’ve come to the right place.
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EXPERIENCE

EXPERIENCE

PRODUCT / CATEGORY EXPERIENCE

I’ve worked in so many categories over the years it’s hard to keep count. Including all types of b-to-c, b-to-b and b-to-whatever else. I’m sure I’ve left some out, so if you don’t see what you’re looking for, just ask.

NATIONAL/GLOBAL CONSUMER BRANDS

  • Harley-Davidson

  • Sub-Zero Refrigeration

  • Budweiser (Bud Light)

  • Reddi-Wip

  • Gardetto's Snack Mix

  • Palermo’s Pizza

  • Screamin’ Sicilian Pizza

  • Jay's Potato Chips

  • Jolly Good Soda

  • Koss Headphones

  • Amity Leather

  • Johnsonville Sausage

  • Chi-Ch's Salsa

  • Johnson Wax

  • Briggs & Stratton

  • Masterlock

  • Hoosier Lottery

  • Broan/Nutone 

  • Clopay Garage Doors

  • FTD Floral

  • Jolly Good Soda

  • Lakefront Brewery

  • Vectren Energy (Midwest)

  • US Exchange (Telcom)​

EDUCATION

  • Cardinal Stritch University

  • Concordia University

  • Moraine Park Technical College

  • ​Indiana Wesleyan University

RETAIL

  • Flanner's Home Audio

  • Wisconsin Vision

  • Batteries Plus

  • Walsh Chevrolet

  • Schwanke-Kasten Jewelers

  • Carpet Town

  • Stan’s Footwear

HEALTHCARE

  • Columbia St. Mary's (Wis.)

  • St. Joseph's/Candler (Georgia)

  • Blue Cross Blue Shield (Midwest)

  • American Heart Assoc. (National)

  • Orthopaedic Hospital of WI

  • Community Hospital (Indiana)

  • Indiana Heart Hospital

  • Hinsdale Hospital (Illinois)

  • Adventist Health System (Midwest)

  • KSB Hospital (Illinois)

  • Blood Center of Wisconsin

GROCERY

  • Meijer

  • Pick 'n Save

  • Sentry Foods

  • Dominick's

  • Omni Supercenter

B2B/INDUSTRIAL

  • Case Construction

  • Case Ag

  • Johnson Controls

  • Snap-on Tools

  • Runzheimer International

  • Baxter Travenol

  • Principal Financial

  • School Specialty

  • Toyota Forklifts

HOSPITALITY

  • A&W Restaurants

  • Marcus Theatres

  • Marc's Big Boy

  • Eduardo's Pizza

  • Annie's

  • Zaffiro's Pizza 

  • Budgetel

  • Pfister Hotel

REAL ESTATE

  • Shorewest (Wisconsin's largest independent)

  • Raveis (New England's largest independent)

  • First Team (SoCal's largest independent)

  • Stein (Chicago's largest commercial.)

  • Ogden Realtors

BANKING/FINANCIAL

  • Fiserv 

  • Baird 

  • ​Westbury Bank 

  • Equity Bank 

  • Accunet Mortgage 

  • Bank Mutual

  • First Bank 

  • WESTconsin Credit Union

ENTERTAINMENT

  • Milwaukee Bucks

  • Midwest Sports Channel

  • Milwaukee Ballet

  • Dairyland Greyhound Track

  • Milwaukee Journal Sentinel

  • Wisconsin Conservatory

NOT-FOR-PROFITS

Too many great causes to name, from United Way and the American Heart Association to 

homeless shelters, food pantries and ongoing annual efforts honoring America’s Veterans.

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