Good writing, like a good song, has a rhythm that moves people. It can make them laugh, tear up, or, dare I say it, think. I know because I’ve been writing and performing songs for as long as I’ve been creating advertising. Music has even taken me to Europe several times.
And while I haven’t yet signed any body parts after a client presentation, the rush of creating something original that connects with people is the same. In fact, as a recovering awards junkie, I now prefer that satisfaction over collecting any more hardware.
I should also point out, as traditional media has evolved, my expertise has evolved with it. Of course I’ve written plenty of web content and social media stuff. But I have to say, in a time when crafting a really impactful TV or radio campaign is becoming a lost art, I still have a soft spot for broadcast and the chops to provide it. Need evidence? Well you’ve come to the right place.

EXPERIENCE
PRODUCT / CATEGORY EXPERIENCE
I’ve worked in so many categories over the years it’s hard to keep count. Including all types of b-to-c, b-to-b and b-to-whatever else. I’m sure I’ve left some out, so if you don’t see what you’re looking for, just ask.
NATIONAL/GLOBAL CONSUMER BRANDS
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Harley-Davidson
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Sub-Zero Refrigeration
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Budweiser (Bud Light)
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Reddi-Wip
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Gardetto's Snack Mix
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Palermo’s Pizza
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Screamin’ Sicilian Pizza
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Jay's Potato Chips
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Jolly Good Soda
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Koss Headphones
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Amity Leather
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Johnsonville Sausage
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Chi-Ch's Salsa
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Johnson Wax
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Briggs & Stratton
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Masterlock
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Hoosier Lottery
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Broan/Nutone
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Clopay Garage Doors
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FTD Floral
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Jolly Good Soda
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Lakefront Brewery
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Vectren Energy (Midwest)
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US Exchange (Telcom)​
EDUCATION
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Cardinal Stritch University
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Concordia University
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Moraine Park Technical College
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​Indiana Wesleyan University
RETAIL
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Flanner's Home Audio
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Wisconsin Vision
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Batteries Plus
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Walsh Chevrolet
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Schwanke-Kasten Jewelers
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Carpet Town
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Stan’s Footwear
HEALTHCARE
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Columbia St. Mary's (Wis.)
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St. Joseph's/Candler (Georgia)
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Blue Cross Blue Shield (Midwest)
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American Heart Assoc. (National)
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Orthopaedic Hospital of WI
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Community Hospital (Indiana)
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Indiana Heart Hospital
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Hinsdale Hospital (Illinois)
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Adventist Health System (Midwest)
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KSB Hospital (Illinois)
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Blood Center of Wisconsin
GROCERY
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Meijer
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Pick 'n Save
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Sentry Foods
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Dominick's
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Omni Supercenter
B2B/INDUSTRIAL
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Case Construction
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Case Ag
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Johnson Controls
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Snap-on Tools
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Runzheimer International
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Baxter Travenol
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Principal Financial
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School Specialty
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Toyota Forklifts
HOSPITALITY
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A&W Restaurants
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Marcus Theatres
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Marc's Big Boy
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Eduardo's Pizza
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Annie's
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Zaffiro's Pizza
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Budgetel
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Pfister Hotel
REAL ESTATE
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Shorewest (Wisconsin's largest independent)
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Raveis (New England's largest independent)
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First Team (SoCal's largest independent)
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Stein (Chicago's largest commercial.)
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Ogden Realtors
BANKING/FINANCIAL
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Fiserv
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Baird
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​Westbury Bank
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Equity Bank
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Accunet Mortgage
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Bank Mutual
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First Bank
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WESTconsin Credit Union
ENTERTAINMENT
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Milwaukee Bucks
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Midwest Sports Channel
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Milwaukee Ballet
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Dairyland Greyhound Track
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Milwaukee Journal Sentinel
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Wisconsin Conservatory
NOT-FOR-PROFITS
Too many great causes to name, from United Way and the American Heart Association to
homeless shelters, food pantries and ongoing annual efforts honoring America’s Veterans.